Next, we looked up the account details to see what we could learn. We were shocked! This account had been open less than 24 hours! Not even one full day. To be honest, this stung. It was almost personal, a real slap in the face. It was not so much that we had lost an account, but that it happened so quickly. Such a thing had never happened before, so it was a rude awakening. Once we located the account, we were able to ‘drill down’ to see every aspect of our client’s visits to our web site. The original visit came from someone searching for a way to monitor traffic on multiple websites. This was indicated by the keywords used in searching the web. In the one day that we did business, they made three visits, looked at 96 pages and spent an average of 14 minutes and 7 seconds on each visit. The average of 26 seconds per page is a bit long, but the 96 pages visited are what really caught our eye.
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