Gofman from investigating radiation risks

Being ousted from Livermore didn't stop Gofman from investigating radiation risks. His 1985 book X-rays: Health Effects of Common Exams, co-written with Egan O'Connor, stated that 75 percent of cancer cases are caused by medical radiation, including X-rays, mammograms and CT scans. Doctors howled about how wrong and inflammatory Gofman was--while giving no evidence proving safety. He had now incurred the wrath of both of his chosen professions: physics and medicine. But he never stopped speaking out against the human toll radiation exacts, predicting that nearly 1 million people would develop cancer from Chernobyl, far more than any other estimate.
Gofman was certainly a courageous scientist. But was he right, and is his work relevant?
Are even small radiation doses harmful? A 2005 blue-ribbon panel of the National Academy of Sciences examined hundreds of articles and concluded that no safe threshold exists. The panel used reports from up to fifty years ago, when pelvic X-rays to pregnant women were found to raise the chance that the fetus would die of cancer as a child.
Could up to 32,000 Americans a year die from cancer from reactor emissions? A 1994 General Accounting Office report to Senator John Glenn estimated that the maximum exposure permitted by the government to every American would result in a lifetime premature cancer death risk of one in 300--or 1 million deaths, or about 14,000 cancer deaths a year--which fits Gofman's prediction, made when limits were higher.

important points in the promotional video for your business

Corporate videos can be downloaded from websites, which not only saves money in distribution costs, but provides 24 hour worldwide access.

A further advantage of corporate video is that it allows for voiceovers to be translated into a variety of languages. As visual cues are used in conjunction with the voiceover, the language sounds natural and appealing.

The winner of the 2002 Regional Exporter of the Year Awards, the Warrnambool Cheese and Butter Factory, strongly agrees with the use of corporate video production to boost export sales.

John Williams, Warrnambool Cheese and Butter Factory's marketing manager, says "We are very proud of our Factory and our picturesque location. It makes a lot of sense to show our best attributes to their advantage and the way to do that is through a corporate video."

"We've found corporate video to be extremely flexible. I can travel overseas and show a DVD quality video to potential clients on my notebook computer".

"We had a short promotional video created that was slotted into our Powerpoint presentation which we presented to a large Japanese dairy importer. It really gave us the competitive edge and helped us win a large multi-million dollar contract".

Justin Howden, an International Marketing specialist from Marketing and Investment Partners, also advocates using corporate videos when marketing overseas.

"For companies that are undertaking trade marketing, corporate video is critical. It is vital to get trade onside when marketing overseas and corporate video is irreplaceable when trying to get distributors involved," he says.

"A successful corporate video is created by finding out what are the most important pieces of information that your target market wants to know. You need to unearth what 20% of information will give you an 80% kick in marketing terms. Once you've done this, you then need to focus on these important points in the promotional video".

Corporate video production is a powerful, convenient and cost effective way for overseas buyers to see what you have to offer. It is an innovative method that can encompass video, brochures, documents and website/email links into one small CD business card.

investment companies can make is by providing prospective

But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd?

The most common promotional approach is to provide brochures. While brochures do play an important role, they can be uninspiring and ill equipped to convey a real feeling for what an organisation does and how they operate.

Furthermore, when brochures are translated into other languages it is commonly agreed that even the best translations are cumbersome and not reflective of how that particular language is used. This often means that international prospects feel less inclined to read brochures in depth.

So how do you show prospective clients how your product is made? What can you do to highlight your product range and its associated benefits?

A proven promotional method is corporate video production. The combination of moving vision with sound, allows complex messages to be communicated in a far superior way to that of any written information.

Research has found that video can be up to four times more effective than a printed brochure. Given that 80% of the information we recall is visual, it is understandable why audiovisual materials are so successful in getting messages across to viewers.

The best investment companies can make is by providing prospective clients with their corporate video on a VHS tape or a menu driven DVD disk or CDROM disk (which is like the menu option on a movie DVD).

business with the government issuing repeated denials

With scientists like Linus Pauling and Andrei Sakharov warning about hazards of bomb fallout, and with the government issuing repeated denials, a moral crisis was imminent for Gofman. Soon after he took over the lab, an official at Livermore asked him to help suppress publication of the work of AEC scientist Harold Knapp, who concluded that doses of radioactive iodine from bomb tests in Utah were much higher than the AEC had publicly admitted. Despite the warning that "we can't afford to have him publish that evidence," Gofman reviewed Knapp's analysis with his staff, and found it accurate. Refusing to yield to political heat, Gofman urged publication of the data, which the AEC reluctantly allowed.
Nuclear tensions eased after the Partial Test Ban Treaty of 1963, signed by President John F. Kennedy and Premier Nikita Khrushchev, banned atmospheric nuclear tests. But the treaty did not mean the end of the battle over fallout's harm. In 1969 University of Pittsburgh physicist Ernest Sternglass startled many when he published an article in Esquire magazine showing that for the first time in the twentieth century, the steady rate of decline in US infant death rates had halted as bombs were tested in the atmosphere. Sternglass calculated that 400,000 additional American infants died in the 1950s and early '60s, and suggested that fallout was the cause.
The AEC called on Gofman and his colleague Arthur Tamplin to debunk the article. Although Gofman later acknowledged that "Sternglass may have been right," the two estimated that excess infant deaths were about 4,000, not 400,000. But even that wasn't enough for AEC officials, who told them to publish only a critique with no estimates. They ignored the AEC and published the paper using the 4,000 figure.
By now, Gofman had built a reputation for being an obstacle to the AEC party line, but he had yet to be disciplined. A more cautious person might have stopped insisting that nuclear power was harming people, to preserve his professional status. But that wasn't John Gofman. Just months after the Sternglass controversy, he turned to radiation routinely emitted by nuclear power reactors, the darlings of the nuclear industry, heralded as a "peaceful" use of the atom.
In late 1969 Gofman and Tamplin were among the first scientists to oppose nuclear power in a paper asserting that even low-dose radiation harmed humans. "I realized that the entire nuclear power program was based on a fraud--namely that there was a 'safe' amount of radiation, a permissible dose that wouldn't hurt anybody," recalled Gofman. The duo calculated a worst-case scenario in which 32,000 additional Americans would die of cancer each year if everybody received the permissible AEC dose from reactors.

International business today necessitates people travel

International business today necessitates people travel all over the world for meetings, negotiations and other business functions. Along the way one will meet numerous people that all have the potential to give recommendations, pass over work or provide some sort of benefit. The business card is the key to remaining in their sphere of contacts.
Increasingly business cards need to be translated into foreign languages to ensure the receiver understands who you are and who you work for. However, translating a business card is not a simple as literally translating one language into another. There are many linguistic and cultural considerations one must take into account. In order to assist those needing their business cards translated the following ten tips are presented:
1 – Always have your business cards translated by a translator or translation agency. Your neighbour or friend may be capable of translating but to ensure the most suitable and professional language is used, use an expert.

2 – Try and have business cards printed only on one side and in one language. In many countries people will write on the back of your card. However, this is not always necessary and if there is a considerable amount of text you may use both sides.

3 – Keep your business card simple. All the receiver needs to know is who you are, your title, your company and how to contact you. The rest is superfluous. This also helps keep your translation costs down.

4 – Ensure the translator translates your title accurately. In some cases, due to the Western liking of complicated titles such “Associate Director of Employer Solutions”, this is not always easy. It is critical the receiver understands your position within a company. Therefore simplify your title as much as possible.

5 – Do not translate your address. All this does is help the reader pronounce your address. If they ever posted you anything the postman will be scratching his/her head.

6 - It can be useful to transliterate names including company names. This then helps the receiver pronounce them properly.

7 – Make sure numbers are arranged in the correct format. For example, if for any reason you need to write a date on a business card consider the local equivalent for dates – i.e. in Europe dates are written as date/month/year or in the Islamic world the Hijri calendar is used.

cornerstone of cardiology and cornerstone of cardiology.

Gofman's brilliance was evident early. His doctoral dissertation described co-discoveries of radioactive uranium-232 and -233, and protactinium-232 and -233, and the ability to transform uranium-233 into an atomic bomb. Soon after graduation, Gofman joined the Manhattan Project to help win the race with Nazi Germany for the first atomic bomb. His team at the University of California, Berkeley, made more than one milligram of plutonium--the most created to that point--leading to the plutonium bombs tested in New Mexico and used at Nagasaki.
After the war, Gofman settled in at Berkeley as a teacher and researcher, focusing not on radiation but coronary disease. His pioneering work on lipoproteins in the blood--HDL and LDL cholesterol--remains a cornerstone of cardiology. In 1974 the American College of Cardiology named him as one of the twenty-five leading researchers in the field over the previous quarter-century.
But the arms race between the United States and the Soviet Union pulled Gofman back into the nuclear world. In the early 1950s the Atomic Energy Commission (AEC) set up a nuclear weapons research lab at Lawrence Livermore Laboratories, fifty miles from Berkeley. Gofman formed the lab's medical department and worked part-time for several years, helping with calculations on health effects and problems of nuclear war before returning to Berkeley.

linguistic homogeneity

The small landowners' relative poverty, the lack of a large indigenous labor force, the population's ethnic and linguistic homogeneity, and Costa Rica's isolation from the Spanish colonial centers in Mexico and the Andes all contributed to the development of an autonomous and individualistic agrarian society. An egalitarian tradition also arose. This tradition survived the widened class distinctions brought on by the 19th-century introduction of banana and coffee cultivation and consequent accumulations of local wealth.Costa Rica joined other Central American provinces in 1821 in a joint declaration of independence from Spain. Although the newly independent provinces formed a Federation, border disputes broke out among them, adding to the region's turbulent history and conditions. Costa Rica's northern Guanacaste Province was annexed from Nicaragua in one such regional dispute. In 1838, long after the Central American Federation ceased to function in practice, Costa Rica formally withdrew and proclaimed itself sovereign.An era of peaceful democracy in Costa Rica began in 1899 with elections considered the first truly free and honest ones in the country's history. This began a trend that continued until today with only two lapses: in 1917-19, Federico Tinoco ruled as a dictator, and, in 1948, Jose Figueres led an armed uprising in the wake of a disputed presidential election.

Canada-Costa Rica Free Trade Agreement

Canada-Costa Rica Free Trade Agreement The Canada-Costa Rica Free Trade Agreement (CCRFTA) and two parallel accords on environmental and labour cooperation entered into force on November 1, 2002

business web site

Next, we looked up the account details to see what we could learn. We were shocked! This account had been open less than 24 hours! Not even one full day. To be honest, this stung. It was almost personal, a real slap in the face. It was not so much that we had lost an account, but that it happened so quickly. Such a thing had never happened before, so it was a rude awakening. Once we located the account, we were able to ‘drill down’ to see every aspect of our client’s visits to our web site. The original visit came from someone searching for a way to monitor traffic on multiple websites. This was indicated by the keywords used in searching the web. In the one day that we did business, they made three visits, looked at 96 pages and spent an average of 14 minutes and 7 seconds on each visit. The average of 26 seconds per page is a bit long, but the 96 pages visited are what really caught our eye.

Web Site Analysis - A Study in Damage Control

In my last article, ‘Web Analytics – Getting It Right’, I discussed some of the powerful ways that web site statistics can be used to improve an ecommerce business. That article was about success. This article shows that no matter how hard you try, you can still get it wrong. This is a story about failure. It is often difficult and embarrassing to admit failure and sometimes it is even difficult to see it, even when it is right in front of us. But only by examining our failures can we hope to improve and progress. Hopefully, this article will help others avoid the same mistakes we made. Keep in mind that web analytics is not always about counting traffic. In fact, that is usually only a small part of it. It is mostly about offering better products and services, improving the website and making each visit to our website a more pleasant experience. It is also about building customer loyalty and confidence. This incident started when we received a request to cancel web site tracking service for an account. This happens occasionally, but of course, a cancellation is never a welcome sight. Try as we might, we cannot please everyone. So we learn to accept these things; it is just business.

Sheet of paper and a pen

Take a sheet of paper and a pen and put all you can think out about your future website. Brainstorm! Just put everything that comes to your mind: what you want to give to your visitors, what the site is about, what you want to accomplish with your website, what is your experience in the area you would like to select as topic? The more points you could think up the better. Then sort it in the number of importance. Think what points can be deleted without harm to your project. Delete them. Leave only what is REALLY important. Try to get your goal out of those points.

The Topic Of Your Website

The first thing you will have to deal building your website has nothing to do with the web design itself, it's me related to content writing but it must be defined and will effect the rest of your actions. So first of all you need to decide what the topic of your future website is. Topic is very closely connected to another web design issue: keywords. The keywords you select will depend upon the topic you have chosen. When thinking about website topic ask yourself a few questions: What is the goal of the site you are making? What are you trying to achieve with your site. Specify a goal, preferably in one short sentence.